“What happens when you have to pay more for the same service? When his former referral system suddenly increased their price tenfold, Dr. Bertie Bregman and his business partner (his wife!) decided this was an opportunity for growth. Together, they started Qwell – an online booking and referral system that connects patients to doctors. On this special episode, I speak face-to-face with my brother about the inception of the business, behavioural economics, the obsession that comes with new ideas, and the clarity that comes from face-to-face negotiations.”

Check out the podcast video below: